Don Henderson (Greg Kinnear) is a top marketing executive for Mickey's fast food chain. It is his team that came up with the catchy title for their most popular product, "The Big One." But when it is discovered that these "Big One" frozen patties have been contaminated with trace particles of fecal material, Henderson travels to the source to get to uncover what exactly goes on in the slaughter houses. Along the way he makes stops at the scientific labs harvesting artificial flavorings and the cattle ranch men as well as the slaughter houses where unskilled laborers risk bodily harm trying to keep up with their production lines.
Also starring Patricia Arquette as Cindy, Ethan Hawke as Pete, Bruce Willis as Harry and Kris Kristofferson as Rudy.
Recorded Picture Company, Hanway Films, Fox Searchlight Pictures
Director: Richard Linklater
Writers: Richard Linklater, Eric Schlosser
Producers: Jeremy Thomas, Malcolm McLaren